Amazon Web Services Global Events

Seattle, Washington | 2018 – 2025
Roles: Art Director, UX Designer, Motion Designer

Art-directed visuals and design systems for the world’s largest cloud conference (re:Invent) across 10+ venues—marketing assets, functional signage, SWAG/apparel, web experiences, live presentations, and motion templates. Built cohesive brand guidelines under extreme production timelines, reaching 50K+ global attendees annually.

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Building systems that scale

For seven years, I worked behind the scenes to enhance systems for delivering a world-class event at enormous scale while maintaining the visual vibe. I designed massive social media campaigns promoting our unique value propositions, led design on website builds, created clothing and sticker concepts, built templated motion graphics for presentations and live streams, and established standards for signage and collateral. I collaborated with incredibly talented people and learned a tremendous amount.

The biggest challenge was packaging our work year over year across so many touchpoints while building cohesive guidelines for such broad, global programs. I became proficient at moving with speed and accuracy across all mediums. We scaled our operation without losing quality or direction.

AWS re:Invent

The largest cloud computing conference in the world taking place in Las Vegas, Nevada across 10+ venues.

AWS Summits

The AWS Summits takes place around the world in key markets for AWS customers and developers.

AWS re:Inforce

An annual cyber security conference.

Amazon re:Mars

An amazon technology conference showcasing the latest in Machine Learning, Automation, Robotics and Space.

AWS Imagine

A small online and in-person event targeting specific niche markets like healthcare, government and education.

AWS Sales Kickoff

Internal annual event for employees and vendors to plan the year ahead.

Microsoft Azure Marketing

Redmond, Washington | 2016–2018
Roles: Visual Design, UX/UI

Designed UI/UX, branding, and motion for enterprise cloud products (Power BI, PowerApps, Dynamics 365). Created hero animations, templated marketing assets, and cross-channel campaigns that simplified complex data/tools for business users.

Redmond, Washington | 2016–2018
Roles: Visual Design, UX/UI

Bringing Dynamics 365 to its refreshed new look gave me the opportunity to work closely with other designers, project managers, product owners, and UX researchers. We utilized a new templated website architecture developed and designed in-house.

Business Platform

Business Platform brings together data from Dynamics 365 and Office 365 to enhance processes by creating smart apps tailored to your business. The objective was to market core business apps in a new platform or bundle with enhanced features.

Our early iterations included an animation of cubes in the hero for a more abstract representation of the product. The animation showed different applications on the same grid working together to elevate our users’ businesses. For the layout, we tested centered and left-aligned approaches before collaborating with product owners and managers to land on the centered product-in-device approach you see in the hero mockup.

Red Shirt Tour

Design for the Red Shirt Tour included business-to-consumer (B2C) and business-to-business (B2B) marketing and branding initiatives for stops across America and Europe. The free, code-first event connects developers with cloud experts from Microsoft and local communities, helping enthusiasts develop, deploy, and manage cloud applications.

Alaska Airlines

Sea-Tac, Washington | 2015–2016
Roles: Visual Designer, UX/UI, Motion Design

Led visual touchpoints during largest rebrand: parallax web experiences, motion idents, traveler personas, 404 error flows, and inflight content. Delivered cohesive storytelling across digital/print/event channels.

Brand Reveal Landing Page

I had the opportunity to design the brand reveal website—an airy parallax scroll that told the story of Alaska Airlines. It showcased the new simplified logo, historical context of the brand, and the evolution of its airplane fleet. The page also featured live social media posts capturing customer and employee excitement around the refreshed brand.

Traveler Personas (Baseball-Card Style)

Analysts had generalized years of traveler data into six separate segments, identifying statistics and unique differences within each. When I joined the project, the challenge was simple: How do we present this data with ease and delight? To create a more customer-centric atmosphere, I developed baseball-card-style personas. UX designers, developers, project managers, stakeholders, and all Alaska employees now have access to these cards plus an A4-size PDF with in-depth persona information.

404 Page Redesign

With the opportunity to rethink the 404 page, I aimed to turn frustrated users into brand evangelists. By adding something interesting and thoughtful, the page feels more personable and helps increase conversion. In the gallery you can see my iterations before we arrived at a team-aligned decision. I collaborated with other designers for feedback and a copywriter for on-brand text.

Inflight-Entertainment Ident Bumps

I had previously created a small motion piece that played on the big screen during the brand-unveiling party, so being asked to design the inflight entertainment bumps was a real honor. I created one intro/ending bumper for all movies and a special intro for the SIFF Cinema Selects × Alaska short films. The challenge was crafting something soothing that stayed within brand guidelines.

Crab Cam

Seattle, Washington | 2015 (Student Work)
Roles: Product Design, Art Direction

JACKPOT. The pot is full. The CrabCAM app gives the 21st-century crab aficionado a convenient way to monitor crab pots remotely. Instead of traveling to check pots and possibly coming up empty, CrabCAM delivers a seamless live video feed from the underwater camera straight to the user’s mobile device. Clean configuration and intelligent design make it easy to use while bringing nautical innovation to the modern outdoors enthusiast.

Learning Process

We defined features through market research, user interviews, and multiple surveys, then created user personas to understand our audience. From there, we moved to the whiteboard to build a feature list and wireframes. After iterating through paper prototypes and user testing with Pixate and Marvel, we arrived at a finalized design.

Bordm Magazine

Seattle, Washington | 2015
Skills: Typography, Branding

Bordm Magazine was a personal experiment in graphic design. I used the project to explore hobbies while deepening my knowledge of print and layout—mastering type grids, typographic hierarchy, white-space balance, and creating print-ready files with bleeds and production nuances.

Cassette Music Mix Sharing

Seattle, Washington | 2015 (Student Work)
Roles: Prototyping, UX/UI

If we still lived in the 80s and 90s, the Cassette app would be the future of sharing mixtapes with your friends. Using images, videos, sketches, and your own music, you can create unique, personalized mixtape experiences.

In today’s tech-focused world, people’s music-listening habits have become increasingly drag-and-drop, yet music lovers still crave the ability to curate custom mixes for their friends. Existing apps let you listen and compile playlists, but they don’t support the personalization and storytelling users desire.

Music lovers want opportunities for creativity when compiling and sharing music and in a fast-paced, always-connected world.

The Research

Cassette is an app powered by Spotify that allows you to use and access all of your Spotify content. Within the Cassette interface you can create custom mixtapes audio transitions, voice overs, and sound effects. In addition to the audio curation, you can build a corresponding visual experience using still images, video, or sketches that you create on your phone or tablet within the app. You can then share your mixtape with individuals or the Cassette network.

Through market research, user interviews, and a survey we defined the features that would be incorporated into the app. Using the data from our market research, one-on-one interviews, and survey developed user personas to help us better understand the Cassette user and to explore how various users would experience the app.

Prototyping

As we developed paper protoypes, wireframes, and ultimately visually designed screens we continued to test the various iterations to find the best solution for the user. We found that a lot of the user experience was in the micro-interactions in the interface. Using Pixate and After Effects we built an animation that expresses how the interactions would work within the screen.

Select work

Microsoft Stream Line Animations

Expanded the static line drawings for Microsoft Streams ui/ux and marketing elements.

AWS Machine Learning Summit

Developed a base animation background that was used for broadcast graphic templates, social media and web assets.

Adult Swim Identity Bump

Fun experiment exploring motion tracking and glitch art. To be used between adult swim programming.

Contact

@Kevmo.me 2026

Keven

Keven

Professional Work

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